24th May 2011

Photo reblogged from The Daily What with 1,239 notes

thedailywhat: Marketing Campaign of the Day: “Interbest is a provider of large billboards near highways in The Netherlands. With the following tagline: ‘The sooner you advertise here, the better’ they created a lot of buzz since the man on the billboard is wearing less and less cloths each day.” (Embiggen.) As clever as this campaign is, I can’t help but wonder if perhaps the reason no one has advertised there yet is because they’re waiting to see how far Interbest is willing to go with their gimmick. [reddit.] UPDATE: Someone eventually purchased the ad space, just as the posters were getting to the good stuff. HAHAHA Can’t stop laughing 

thedailywhat:

Marketing Campaign of the Day: “Interbest is a provider of large billboards near highways in The Netherlands. With the following tagline: ‘The sooner you advertise here, the better’ they created a lot of buzz since the man on the billboard is wearing less and less cloths each day.” (Embiggen.)

As clever as this campaign is, I can’t help but wonder if perhaps the reason no one has advertised there yet is because they’re waiting to see how far Interbest is willing to go with their gimmick.

[reddit.]

UPDATE: Someone eventually purchased the ad space, just as the posters were getting to the good stuff.

HAHAHA Can’t stop laughing 

Source: thedailywhat

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    ————- Clever indeed, but it still perpetuates “fat = ugly” and that nude fat bodies are for comedic purposes only and...
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    would anyone REALLY want to see that dude naked??
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  31. This was featured in #Advertising
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